The success of a mobile application depends on how it is developed and marketed. Any developer who is good at programming and has technical skills can start to make mobile applications after having enough knowledge about application development. However, they need to take into account the pitfalls involved in developing mobile applications. Otherwise, they may have to pay high prices due to mistakes in their applications. Let’s look at seven bugs that every mobile app developer needs to avoid when it comes to success.

Too many features included

Developers may think that developing a mobile app with comprehensive features will be an instant hit. However, it is not the right approach to include a lot of features in the first launch; A user has difficulty understanding the application and knows what is useful for them and what they are not interested in. A mobile application should be simple, user-friendly and most importantly aimed at the end. End users search applications that are easy to understand and easy to use. An app loses its purpose if too many features are added to it.

For this reason, it is important to understand the intent of the application and then to include features that are important and purposeful for end users only and to prevent complications. A developer can then add more features in future releases.

First-time multi-platform development

Developers should not create apps for multiple mobile platforms at the same time. It is important to focus on a mobile platform first and then move on to the others. In the event of any changes in the future, developers will have to implement them on all platforms and will provide more time and higher costs.

For this reason, it is important to create a well-thought-out strategy for launch, first on one platform and then on other platforms.

Focus on every aspect of the user experience

A developer should build mobile applications by keeping users in the center. Since end users need to find the application simple, easy to use and attractive, it is important to focus on user experience. An application’s UI should be intuitive and easy to learn. If users are not affected and give them a rich experience, the application will not succeed.

Not to keep the room flexible

A mobile app developer must develop a flexible application that will always include upgrades. Upgrading is a continuous process; An app should also work in new releases. It is important for a developer to ensure that the application runs efficiently and error-free even after updating the mobile operating system several times.

The development of inflexible mobile applications will result in failures because they will become unusable after a certain period of time.

Improper monetization plan

Planning to make money from your practice is a difficult task. Most developers will not plan for monetization, or will pay for their apps, thinking they will easily earn with ads. Developers can also use two versions of an app, a free version and a premium version of additional features, or even an in-app purchase option. Placing ads with regularly visited apps can also help you earn revenue. A combination of different options is also useful.

Developers must meet the needs of their choice, whichever option they use. They should plan this in early stages to prevent future losses.

Understanding the importance of marketing

It does not guarantee the success of loading a mobile application into the store. Marketing is important at the same time, as the audience must have information about their launch. Developers should not expect to market the app after the launch in the store. Visibility is important from the very beginning, as they have to market their applications well in advance.

Without a well-planned marketing strategy, a mobile app will completely disappear in this competitive market, and this will result in failure.

Do not use Analytics services

Developers will not be able to measure the success of the mobile app without tracking tools and insights. They can use the analysis services that best suit their needs and can use the retrieved data to be improved in future releases. An application developer can use the analysis tools to learn about the number of visitors, number of active users and downloads, user purchasing habits, and much more.

For this reason, it is important to have analytics from the very beginning.

Avoiding mistakes helps mobile app developers succeed in app stores. Keeping users engaged will improve ROI. Undoubtedly, the idea of ​​implementation may be innovative, but the application of idea is equally important. Directing efforts in the right direction will help mobile application developers develop applications that enable users to love and enjoy the results they want.

Source Minesh Vinod Doshi

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