When looking to buy a mobile phone, it is very normal to be skeptical about your choice, especially considering that there are so many brands and so many models to consider. Micromax is a brand that is quickly gaining in popularity and some places like India it is already giving the big names like Samsung a run for its money. Even if its functionality and quality may not match other top brands, it offers features very similar to them with android creating a level playing field. But how exactly has Micromax managed to hit the market with a bang and rise in popularity so fast?

1. Micromax targets budget consumers

It may not seem like much for shoppers who love high end phones that are priced, but in many areas across the world price does matter even if it means compromising on quality a little bit. Most of the phones under this brand are cheap and very affordable making it possible for budget consumers to own and enjoy smartphones. Smartphones have taken over and everyone wants to own one and through brands like this one, owning a smartphone without spending too much on it has become a reality for many.

2. It offers a huge range of phones

Unlike top brands that take considerably longer to introduce a new phone model or series in the market, Micromax has managed to introduce new phones every few weeks or every few months. It therefore has easily managed to make very good offers especially for young shoppers who love changing phones and upgrading to funkier ones. The pricing has made even easier for such shoppers to buy the latest Micromax phones without winking. The huge range of phones means there is a phone for every kind of user and at the end of the day every need is satisfied making a huge difference for the company.

3. The phones are very affordable

The low prices of mobile phones under this brand could be because it sources for its parts from China. The truth is that the phone factories in China have made it possible for manufacturers to get cheap resources and has eliminated the need to set up manufacturing factories that can be very expensive. The phone company with the help of the factories need not spend lots of effort and time designing and testing out the phones. It only makes specifications and the phones are made quick and easy. This of course translates into the low pricing of the phones which has worked greatly to the advantage of Micromax.

If you have been considering getting a Micromax mobile phone, now you know some of the reasons why it is a popular brand today. You Of course will need to look at the features of the phone you are about to buy and its downsides so you can select a phone that will work for your needs. When you know what matters to you, it is very possible to get a cheap phone that serves all your needs.

Source by Shalini Madhav

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